Exchange Traded Fund (ETF) Trading Strategies

Saturday, July 4, 2026

===Active ETFs

Many investors are turning to active ETFs for potential outperformance of benchmarks across asset classes and to achieve other financial goals, such as generating income and managing risk.

 
Active ETFs worldwide held nearly $1.8 trillion in assets at the end of 2025 and delivered an organic growth rate of 53% last year, according to data compiled in 2025 and 2026 from Morningstar and Goldman Sachs Asset Management. On a global basis, this means flows into active ETFs, measured as a percentage of assets, were roughly four times stronger than those into passive ETFs.
 
In the US, nearly one‑third of all ETF flows went to active funds last year, double the share seen in 2022. Additionally, more than 85% of new ETF launches in the US were active strategies.

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